Marketing Results
One of the best parts about performance driven marketing is the ability to measure and track the performance.
And that’s exactly what I am going to show you here.
Results I’ve been able to generate across multiple different verticals, offers and platforms.
To give you an idea of some of the results I’ve been able to generate (either on my own businesses, or with clients) simply take a look below:
As an example:
I was able to help generate over $5M in new revenue for a partner's B2B financial services company - off of $1.43M in adspend. (photo below)
We focused on generating front end lead flow (collected name and email) from paid search campaigns (using mostly bing campaigns) and focused on having a really robust email marketing system in place to nurture the lead flow.
Our emails drove the leads to an application process where our partners team would then begin the process of having conversations with those who filled out applications, and taking them down the process of becoming a customer.
We found it took 95 days (on average) for a lead to become a customer, so having a robust email marketing system in place was key.
Another example:
I was able to help another partner generate 189 leads for his corporate wellness program, using linkedin ads to target companies with more than 100 employees.
We were able to get his leads for $56.02 in the B2B space.
We spent most of our efforts split testing new creative, and using linkedin “lead forms” to achieve our results.
Another example:
For a local photography (a business that my wife and I ran), we were able to deploy just over $75k across multiple different channels to generate just over 327k in sales.
We focused on driving a lot of our high quality traffic from search traffic (google and bing), and also drove top of funnel traffic from platforms like facebook, pinterest, youtube, linkedin and tiktok.
We also put a good amount of focus on driving warm retargeting traffic across those platforms as well.
We found that our sales cycle (on average) was 60+ days - from lead generation to becoming a customer.
Another example:
For a Christian based non profit, we were able to generate "conversions" (people coming to the faith) for $4.06/conversion.
We put our focus on driving traffic through paid facebook ads, and segmented our marketing (and messaging) per country.
Another example:
For an information business that was hosting a live event in Dallas, we we’re able to generate them sales using google search brand bidding and youtube campaigns with retargeting audiences.
Our client was expecting to take a “loss” on the front end sales and make their revenue on the “back end”, but we were able to generate them a 1.41X return on the front end, not including the sales that they made on the backend.
Another example:
For a business funding company, our focus was on generating as many leads (name and email) as we could of business owners that were interested in getting more funding for their business (business line of credit, SBA loans, etc).
We found that we were able to get a really solid flow of leads from tiktok ads and found our cost per lead to be pretty reasonable.
We generated 188 leads at $5.56 per lead.
Another example:
For an email newsletter business (in the health space), we focused on generating leads (name, email) using tiktok ads to promote the newsletter.
We generated 3,330 leads for an average of $2.11 per lead.
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